CONTENT STRATEGY

CONTENT STRATEGY

  1. Home
  2. Service
  • Address:

    CSEZ P.O, B8/323 Olangattu Tower, Haritha Nagar Seaport-Airport Road, Chittethukara, Kakkanad, Ernakulam, Kerala 682037

  • Email:

    [email protected]

  • Phone:

    (+91) 86060 07771, 86060 07772

Service details

The first and foremost thing we will initiate will be setting a goal based on your line of business. This section addresses your content program's objectives, the distinctive value you want to deliver through your material, and the specifics of your business strategy. It should also include a list of potential roadblocks and opportunities as you carry out your strategy. Then we will identify the target audience. This is where you outline the specific audiences for whom you will develop content, their needs, and the potential content engagement cycle.

You could also want to plan out what kind of content you can give throughout their buyer's journey to help them get closer to their objectives. In the next step, we characterize your content marketing in terms of what ideas and messages you want to communicate, how those messages differ from the competition, and how you see the landscape evolving once you have shared them with your audience.

The last step will be the channel plan, this should include the platforms you will use to tell your story; what your criteria, processes, and objectives are for each one; and how you will connect them so that they create a cohesive brand conversation. We have a talented team of creative minds who will create a steady and effective plan for your business.

Our process

1

Setting Goals

focuses on the content needed to execute your foremost strategic plan. It consists of elements like messaging framework, intended audience, and voice & style.

2

Define The Workflow

emphasizes how to organize and manage content regularly, such as the roles, processes, and materials necessary at all stages of the content lifecycle.

3

Content Structure

focuses on the prioritization, organization, and accessibility of content. This section refers to the content itself, covering content mapping, content linking, and comprehensive page tables.

OUR CONTENT STRATEGIES INCLUDE

CONTENT IDEATION

Develop innovative content ideas which line with your objectives to achieve the stated goals.

AUDIENCE ANALYSIS

Studies the nature of the audience and about what they find exciting.

SOCIAL MEDIA STRATEGY

Tell your brand's story on the appropriate social media channels.

VOICE AND TONE

Seasoning that improves the quality of your content and the medium in which it is delivered.